At Riithink, I create social media content, Amazon assets, and email marketing for Makey Makey, a STEM-focused children's toy brand. Their identity features a playful, vibrant aesthetic with computer hardware motifs and a retro pixelated style. While not my preferred aesthetic, I've embraced the challenge, finding creative ways to work within these guidelines. I've even developed a banana mascot that embodies their quirky, tech-meets-play personality.
This experience has honed my ability to adapt to diverse brand aesthetics and create engaging content that aligns with established visual identities, even when they differ from my personal style. It's strengthened my skills in finding innovative solutions within defined parameters, ultimately enhancing my versatility as a designer.
Tools: Adobe Illustrator, Adobe Photoshop, Figma and Klayvio
Social Media
Amazon A+ Content
Email Marketing
